Journal

Notes on process, image systems and digital craft.

A running collection of short thoughts from Fraime on story, imagery, front-end detail and the decisions that shape the final work.

Story First, Tools Second

A note on keeping narrative, tone and judgement in front of any production workflow.

Why campaign imagery works better when it behaves like a system rather than a sequence of isolated wins.

A simple view on keeping atmosphere, hierarchy and implementation aligned as work moves into front-end.